Free URL shortenerAn URL shortener is an online tool designed to generate a short URL that redirects to a long one.
The main purpose is to hide the main URL and to be more accessible to type or to paste it.
There are several reasons to use URL shortening.
Often regular unshortened links may be aesthetically unpleasing.
Many web developers pass descriptive attributes in the URL to represent data hierarchies, command structures, transaction paths or session information.
This can result in URLs that are hundreds of characters long and that contain complex character patterns.
Such URLs are difficult to memorize, type-out or distribute.
As a result, long URLs must be copied-and-pasted for reliability.
Thus, short URLs may be more convenient for websites or hard copy publications (e.g. a printed magazine or a book), the latter often requiring that very long strings be broken into multiple lines (as is the case with some e-mail software or internet forums) or truncated.
A custom, or branded URL shortener, is when you’ve connected your own custom domain to a URL shortener which acts as a base for all the short links you create.